What Does Branding Mean? 3

A friend of mine asked me today to define the word “branding” for them. Like any good friend the first thing I did was Google the topic. I stumbled across this image from Quick Sprout describing the difference between Marketing, PR, Advertising, and Branding: http://www.quicksprout.com/images/marketing-pr-advertising-branding.png I think it pretty much sums up everything that needs to be said. My friend wasn’t very happy with that answer, so I gave him my own answers as they relate to branding in general as well as branding for the web / SharePoint: General Branding: The act of building a specific image that people identify with your company. Web/SharePoint Branding: The colors, fonts, logos, and supporting graphics that make up the general look and feel of a corporate website. Those are my definitions… what does branding mean to you?